How to Move Away from Batch and Blast Emails (QuickPivot) shows how to move beyond batch and blast to a more profitable, personalized email strategy.
Customer Data Platform or Marketing Automation? (QuickPivot) examines the differences between CDP and marketing automation systems and how they can work together to increase each system's value.
MarTech Comparison Guide: What Makes a CDP Different? (BlueConic) shows how CDP differs from DMP, CRM, Data Warehouse, Campaign Management and Marketing Cloud.
How to Succeed with Personalization in 2018 (Lexer) describes the culture and technology needed to deliver relevant and remarkable content.
The Marketer's Guide to GDPR (Treasure Data) examines the challenges GDPR brings for marketing and sales and how to update communication channels to align with the new rules and regulations.
Mobile and Digital GDPR Impact Series 2018 (Tealium) presents a DataIQ report on consumers' knowledge of how data is collected from their mobile and digital footprint, as well as how businesses uses that data to deliver personalised services and a better customer experience.
A Marketer's Guide to Customer Data Platforms (BlueVenn) defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.
The Complete Guide to Customer Data Platforms (mParticle) explores one of the most talked-about technologies in the past few years. Learn the ins and outs of CDPs and how they can help you create a winning customer data strategy across channels and devices.
Age of the Adaptive Marketer (Alterian) describes the seven changes that marketers must make to provide a personal and consistently relevant Adaptive Customer Experience™ inthe moment across all touch points.
Predictive Modeller (RedEye) describes how RedEye's modeling tool gives the marketer the capability to personalise multi-stage, multi-channel campaigns around key outcomes, such as purchase, churn and lifetime value.
Where to Start with Customer Data Platforms (CDP Institute and Fospha) describes how careful planning, hard work, education, and a bit of internal salesmanship can overcome the challenges to building comprehensive, unified customer data.
Maximizing the Monetization of Your Customer Data within the Boundaries of GDPR (NGDATA) describes how a Customer Data Platform helps to centralize control over your customer data, supports compliance with GDPR, and drives additional value.
The CDP Opportunity (Tealium) explores how brands can leverage Customer Data Platforms to create timely, relevant, and personalized experiences.
Data Zero to Data Hero (Lexer) takes you through the four most common stages of data culture and how companies can accelerate their progress to the next level.
Retailers Guide to Superior Customer Retention and Monetization (ZyloTech) gives retailers a four-step process to overcome the challenges of customer analytics and finally know your customers.
The Epic Return of Retail and the Journey Ahead (Amperity) discusses how an astounding level and pace of innovation, crowded and hyper-competitive marketplace, rising consumer expectations, and limited resources create opportunities for driving unprecedented growth.
Optimizing Customer Engagement Through Connected Data (RedPoint Global) Optimizing Customer Engagement Through Connected Data describes the types of data needed by a modern organization and different types of systems that provide partial or complete solutions.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
The New CRM Guide (mParticle) CRM is changing and Direct-to-Consumer brands are leading the charge. Learn how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era.
Best Practices for Optimizing Website Performance With Tag Management (Tealium) gives battle-tested advice on tagging and techniques to minimize the effect of tags on website performance.
Customer Data Platforms and Multi-Channel Decision Management (CDP Institute and Blue Venn) explains why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.
How Customer Data Platforms Support Account Based Marketing (CDP Institute and ZenIQ) explains the data requirements for Account Based Marketing and why CDPs meet them better than marketing automation or CRM systems.
CDP Industry Update January 2018 (CDP Institute) identifies trends within the global CDP industry, including vendors, employment, funding, growth rates, and regional distribution. Find out what CDP vendors have been doing and what they'll do next.
CDP Survey 2017 (CDP Institute) analyzes user interests, current systems, and state of CDP deployment. It explores differences in CDP use by industry, business size, and region.
Digital Checklist for Insurance (Lemnisk) offers a comprehensive checklist for benchmarking your audience profiles, use of online and offline, and omnichannel personalization.
How AI Can Transform Customer Engagement (SessionM) describes how SessionM uses AI to identify marketing opportunities that have the highest ROI for brands and ultimately provide a holistic understanding of customer behavior.
Customer Marketing Challenges and Opportunities (Optimove) explains why it’s important to market to existing customers, describes the roadblocks to success, and offers a checklist of features to look for in a customer.
How Hospitality Brands Can Eliminate Data Silos and Activate All of their Customer Data (Amperity) shows how unifying and activating data from online travel agencies, in-house reservation logs, loyalty programs, mobile app usage, and credit card usage, lets hospitality brands maximize marketing performance.
Customer Data Platforms for B2B SaaS Marketing (CDP Institute and Lytics) describes the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs.
Data Governance Embracing Security and Privacy (Tealium) describes how companies can balance providing a seamless customer experience with increasing responsibilities in data privacy and security.
10 Ways Customer Data Platforms Differ From Data Management Platforms (Blueconic) clarifies the distinction between CDPs and DMPs.
Customer Data Platform: Spend Less, Achieve More (RedEye) presents the CDP as a natural evolution of the marketing database, creating a new era where the approaches of traditional direct marketing are finally applied to omni-channel marketing.
B2B Customer Data Index (CaliberMind) provides a uniquely organized list of marketing and sales tools and the data that powers them. It helps companies to build the most efficient, effective, and customer-centric tech stack possible.
The Role of a Customer Data Platform in Personalization (CDP Institute and Evergage) explores the technology need for personalization and how a Customer Data Platform can make personalization easier to deliver.
Customer Engagement Is at the Heart of Digital Transformation (RedPoint Global) presents three imperatives that will accelerate companies' digital transformation efforts and meet the rising expectations of the omni-present customer.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute and Tealium) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
How Marketers Are Using and Analyzing Customer Data (BlueVenn) provides exclusive survey results on how what data marketers collect, the tools they use to analyze it, and goals for the future.
The Segment of One (NGDATA) discusses one-to-one marketing and its elements, and how you can use it to enrich the customer experience.
The Secret to Intent-Based Marketing (Evergage) explains the role of intent in digital marketing, the analytics and tracking capabilities needed to support it, and how deep behavior data is necessary to support an effective intent-driven personalization strategy for your organization.
Guide to Cross-Channel Personalization (Fospha) shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience and optimise the cost of customer acquisition, retention and lifetime value.
Customer-centric Approach to Building Marketing and Sales Stacks (CaliberMind) offers B2B marketers a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform.
Guide to Cross-Channel Attribution (Fospha) discusses how marketers can use a Customer Data Platform to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey to conversion spans multiple channels, devices and sessions.
Path to AI-Powered One-To-One Marketing (Blueshift) explores the promise of one-to-one marekting, the challenges in fulfilling that promise, and how artificial intelligence can help.
The Value of Customer Data (NGDATA) explores why just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed.
A Better Way to Define Your VIPs (Optimove) offers a pre-programmed Excel template and step-by-step guide to selecting your most valuable customers.
Future of Personalization (Lytics) shows how marketers can unify and transform customer data into marketing return on investment.
B2B Orchestration Engines (CDP Institute and CaliberMind) explains how orchestration engines can help B2B marketers overcome limits of current systems to meet their need for personalization at scale.
How Customer Data Mastery Will Determine Who Dominates the Air Travel Industry (Amperity) defines the path forward for airlines, exploring how to harness customer data and technology trends along with shifting consumer expectations to drive unprecedented growth..
DMP vs RedPoint's CMP: Data-Driven Marketing in the Age of Platform Confusion (RedPoint Global) explains the differences between RedPoint's Convergent Marketing Platform and a Data Management Platform.
The Comprehensive Guide to Re-engaging Churned Customers (Optimove) describes the importance of churn, how data can distinguish different types of churned customers, actions to win back churned customers, and optimization techniques to improve results over time.
Best Practices in Building a Unified Customer Database (CDP Institute) shows which management practices are most common among firms that have successfully created a unified customer database.